Resume

WORK EXPERIENCE

SERVICEMASTER

Local Digital Advertising Specialist | Jan 2024 – Present

NFL CAROLINA PANTHERS

Social Media Coordinator | Jan 2021- Jan 2024
Social Media Intern | Aug 2021 – Dec 2021

Building content strategies:
Create daily and weekly content strategies to ensure the most impressions per post. Increase followers across all platforms — 2021 to 2023 grew + 600K.

Gameday coverage:
Provide gameday coverage ensuring NFL, sponsorship, media source, and PR commitments are met.
Collaborate with relevant creatives — freelancers, in-house photographers, videographers, video editors, graphic designers, motion graphics, and writers.

Content ideation:
Consistently produce content ideas daily.
Develop large-impact campaigns.
Schedule release 2022 rollout.
Black helmet/New uniform reveal.
2022, 2023 Draft (#1 pick coverage for 2023).

Management:
Players; Gain trust and cooperation of big-name player personnel.
Fans base; Meet or exceed expectations for timely news; Conduct thoughtful outreach activities to maintain follower engagement.
Analytics – Track follower count, impressions, and engagements for executives and owners.

Work environment:
Work product has high visibility and consequence to Panthers brand Produce content on short notice.

PANDIA HEALTH

Communication and Social Media Specialist | June 2021- June 2023

Developed lead generation plans within the target market.
Collaborate with team members on plan execution.
Author communication materials to motivate universities into offering more healthcare options.
Assist Pandia medical staff in hosting educational meetings for college.

WINNING EDGE LEADERSHIP ACADEMY

Game Changer Intern | February 2021 – April 2021

UNIVERSITY OF NEBRASKA-LINCOLN

Women’s Gymnastics Student-Athlete | June 2017- May 2021

Balanced academic and athletic responsibilities.
Effectively communicate and collaborate with coaches, athletic department staff, and teammates to build strong connections and learn mental toughness.
Demonstrate an outgoing personality, vocal leadership, and determination in and out of the gym by learning about others, encouraging the team to succeed together, and never losing sight of individual/team goals.
Form relationships with diverse groups of student-athletes, representing 50 states and 30 countries.

ACADEMIC HISTORY

University of Nebraska-Lincoln

Lincoln, NE | May 2021
BA in Journalism, Advertising and Public Relations
Minor: Business Administration

AREAS OF EXPERTISE

Word Excel

PowerPoint

Project Management

Campaign Planning

Budget Tracking

Adobe Creative Suite

Written and Oral Communication

Social Media Platforms

Data Analytics

AWARDS AND MEMBERSHIPS

Academic All-Big Ten, 2020,2021

WCGA Academic All-American, 2020

Big Ten Sportsmanship Award, 2019 Nebraska Silver Academic Medallion, 2020

Tom Osborn Citizenship Team, 2018, 2019,2020,2021

Sam Foltz Hero Leadership Award 2021 Minority Student-Athlete Collective, Member, 2020-2021

Student-Athlete Advisory Committee, Team Representative, 2020-2021

Hashtag Sports Best Social Media Campaign shortlist, 2023